.comment-link {margin-left:.6em;}

MLM Intelligence E-zine

Saturday, July 19, 2003

How to Evaluate a Network Marketing Product?

Everyone says they have...the Best Product, the Best
R&D...Who should you believe?...

The truth is there is not one single MLM company in the
world today that will tell you that their products are not
the best. I have yet to meet someone who has quit their MLM
company because they were disappointed with the products.

Don't get me wrong, all legitimate MLM opportunities have a
real, solid product. If they don't -- watch out!

If you're looking to generate long-term residual income,
consumable products or repeated services(e.g. Mobile Phone
Subscription) is a MUST.

This is why there are so many network marketing companies
selling cosmetics, skin and hair care, household cleaners,
nutritional supplements and other consumable product lines.

These are products that people use up and buy over and over
again.

Just take a look at what M1, Singtel and Starhub are doing
and we can learn from their business model. They will
give you the phones at lower rates in return, you are sign
up a 2 years subscription contract. They are counting on
people like us to pay them a monthly fee.

The result: Strong Cash Flow for these companies!

This often means repeated sales and increased profits.

Many companies like you to believe that their MLM products
are so wonderful that once anyone start using them, they
would stay on forever. This is probably true only for a very
small number of people who have life-changing experiences on
the products.

Have you heard people tell you that some products are so
good or so unique they will sell themselves? I think you
ought to be very skeptical of such comments.

From my years of experience, they never did.

Think about this...

Why would a MLM company need Distributors if their products
can really sell by itself?

I would assume that you are reading this because you are
interested in building a Network Marketing business to
create for yourself another source of income.

While it's important to sell excellent products but if you
want to stay in the Business of Network Marketing, products
Alone do NOT drive the business.

Profits do.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Passionate about your MLM Products?
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
It's dangerous to get too attached to a product.

Anyone too pre-occupied by products should become a
Consumer, not a Distributor.

It's okay to be passionate about your products, but if the
demand is waning, don't hesitate to switch to something
which is in demand.

A product that is 'hot' today might not be tomorrow, and if
you're going to cling on to that product just because you're
very passionate about it could well be fatal
attraction!

Products are important, in the sense that you don't want to
have inferior goods, but learning how to market the
products is even more important.

0 Comments:

Post a Comment

<< Home