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MLM Intelligence E-zine

Saturday, July 19, 2003

How to Evaluate a Network Marketing Company?

So many people have a belief that you need to be on the
groundfloor of a MLM or you won't make any money.

The truth is...

There are lots of companies that come and go in this
industry. Many are hyped up to be more than what they
actually are.

Don't get me wrong. Network Marketing is a GREAT industry. I
LOVE network marketing. But I have learned in my years in
this business that you HAVE to deal with the REALITY of the
market place.

Because there is ONE thing that you can count on, Network
Marketing companies do go out of business!

This is a FACT of life with this industry.

No new companies and that include MLM companies, start out
with its best foot forward. It takes years to develop
competent,
experienced staff and reliable procedures and services.

When things do go bad...

There will be no official notice from the company that says
"things are not looking all that well." Everybody hangs on
until
it is too late and then it's all over.

Personally, I have seen diligent networkers put in months
and years of hard work, creating the kind of income most
people dream about, disappear virtually overnight, because
the company didn't get its act together.

BUT, if you have picked a network marketing company AFTER
everyone knows it's a winner, you would have also missed the
momentum phase of the MLM company's growth.

The best time to join a network marketing company is really
after they have demonstrated their commitment and ability to
stay in business, to grow ethically, and to honor their
distributors and customers.

One of the biggest mistakes people make when choosing a MLM
company is to just simply choose a MLM company.

You see, the MLM company you choose doesn't really determine
your success or failure.

Neither does the MLM product.

If you are currently promoting an MLM company, I bet you
choose it because you liked the products and the company.

These things are important, but aren't as important as the
many other things that we would be looking into over the
next few issues of our MLM Intelligence E-zine such as the
Business System, the Compensation Plan and the Upline
Support.

So if you have joined the company that you are with now
because you loved their products, well, I am afraid to tell
you that you joined for the wrong reason.

Sorry but it's the truth and often it take many months of
hard work before a new distributor can begin to even
understand what I am trying to say here.

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