Prospects Not Enough

Beside not making money, the Number Two reason why most
MLMers give up is because they have no one else to talk to
about their MLM business.

When they first join Network Marketing, most people are
taught to make a list of 200 of their closest friends and
relatives. They are taught that these are the first people
that they should talk to about the business. And they are
further taught to perpetuate this process.

These techniques may have worked really well back in the
50's till the 80's but not so in this Information Age.

Look, there is nothing wrong with calling your closest
friends and relatives to join you in your MLM business or
become your consumers.

But if you are just counting on them alone and no one else,
then I would say you are committing a slow sucide.

I think in Singapore, most of our friends and relatives
have ALREADY been approached numerous times by other well
intentioned friends and relatives. The last thing your
friend wants is for you to pitch them on another money
making opportunity.

Too many networkers today are still calling and hounding
their friends and relatives to join their programme. But are
they qualified?

SO WHAT ARE YOU TO DO?

Refer to the name of this business, Network Marketing.

To excel in MLM, you need to learn how to Network and do
Marketing.

Through these 2 activities alone, you should have a constant
supply of fresh MLM specific leads/prospects.
Leads/prospects are anyone who has indicated an interest in
your business.

Overlooking this critical factor will kill your business.

Networking events are great places to find prospects.

At each one I attend, my goal is to meet at least 10 new
people. Within 24 hours of the event, I send each new
contact a follow-up e-mail, a note, or a postcard saying how
much I enjoyed our chat and reminding them in a short,
simple sentence or two what I do. I might also ask if they
can refer me to anyone whom I also could also help.

Of those 10, usually just one or two will agree to in-person
meetings.

If you are already a MLMer, you will know that when your
distributors have lots of prospects -- they're happy.

When your distributors don't have prospects - the products
become too expensive, the economy starts to turn bad, their
sponsor doesn't help them enough, the company needs to
change their brochures...well you know that's how the
excuses go.

So, if you and your distributors are not receiving a
constant supply of new leads every month and aggressively
contacting and following through, all of you have zero
chance to make it in MLM.

It's that simple.